足球竞猜软件

科技成为第一生产力,百年以来商业进入超级时代。
以“商品”为核心,“进-销-存”管理为维度的传统零售系统,越来越不适应当前市场发展,未能满足顾客消费体验和商家效率提升。
新的商业时代,零售商需要全新的零售系统。
又一城“MON”全渠道超级零售系统,以“顾客”为核心,基于“人-货-场”三大商业要素为技术开发维度,全面满足零售企业的多类型渠道、多元化业态、多样化场景、社会化营销,以及复合式供应链的经营需求。
解决方案
瞬息万变的新零售时代,零售商面临复杂的全渠道场景及多元的消费需求。
又一城以一套经营“人”的全渠道超级零售系统为基础,从企业的发展需求出发,
围绕“超级用户”思维,立足于全渠道,为不同行业、业态的零售商提供立体式全渠道零售解决方案,
帮助企业实现数字化销售,构建零售全场景,沉淀超级用户,打通全渠道数据,最终实现新零售变革。
新零售计划
不同商业时代有不同商业形态,百年商业发展遵循超级商业规律。
以超市、百货为代表的超级卖场集合多种品类,以电商、团购为代表的超级平台聚集众多流量,以社交、资讯平台为代表的超级生态多维度赋能商业。
新的商业时代,零售商需要深挖超级用户,建立自有流量池。
又一城“超级用户”新零售计划,基于“超级用户”思维,推出社区商业、品牌企业、商业联盟和消费代理等四大商业模式,深入“数字化销售”建设,满足多行业、多业态的存量市场保有与增量市场扩充的发展需求。
当前位置:零售资讯>电商一味禅>业界资讯>病毒系数K,运营如何进行有效的用户裂变增长?

足球竞猜软件BINGDUXISHUK,YUNYINGRUHEJINXINGYOUXIAODEYONGHULIEBIANZENGZHANG?

发布时间:2019-09-29来源:又一城 社交裂变 微信朋友圈 社群零售 社群运营

BINGDUSHICHUANBO、SHUAPINGLIEBIAN,XIANGBISHIHENDUORENYUANDOUZHUIQIUDEXIAOGUO。QIANJITIAN,WEIXINPENGYOUQUANKEYISHUOSHIYIPIANHONGHAI,QINGYISEDETOUXIANGJIAGUOQI,WENANYESHIQISHUASHUADEJIWOYIMIANGUOQI@WEIXINGUANFANG。

病毒系数K,运营如何进行有效的用户裂变增长?

这个刷屏活动,让微信用户中超过2亿人参与进来,虽然这次活动的引导下载做得非常的克制,但是还是为这次活动的运营足球竞猜软件方腾讯新闻极速版带来了庞大的用户群。我们从七麦数据中腾讯新闻极速版IOS端的数据为基础,我们从中可以看出一二:

病毒系数K,运营如何进行有效的用户裂变增长?

足球竞猜软件 TENGXUNXINWENJISUBANDEXINWEN(MIANFEI)PAIXINGBANGCONGDIQIMINGSHANGSHENGDAODIYIMING,ZHIJINHAIZAIDIYIWEI;MIANFEIYINGYONGPAIMINGBANGCONGDI295MINGSHANGSHENGZHIDIYIMING,XIANZAIHUILUOZHIDI17WEI。YUGUDEYONGHUXIAZAILIANGCONGRIJUN1.2WBIAOSHENGZHI24RIDE20WXIAZAILIANGYIJI25RIDE44.9WXIAZAILIANG,YONGHUXIAZAIHUILUOZHONG,DANSHIYUGUNENGGOUDAILAIBAIWANYISHANGDEYONGHUSHULIANG。ZHEIGEJINJINSHIIOSDUANDEYONGHUSHUJU,ANZHUODUANDESHICHANGBIJIAODEZAYIXIE,SUIRANPAIMINGSHANGSHENGDEMEIYOUIOSDEZHEIMEDA,DANSHIYEDOUYOUSUOSHANGSHENG,HUOQULEBUSHAOYONGHU。

足球竞猜软件 TENGXUNXINWENAPPSUIRANBUSHIZHEICIDEYUNYINGFANG,YETONGYANGSHOUDAOZHEICIHUODONGDEYINGXIANG,HUOQULEYIPIDEYONGHU:

病毒系数K,运营如何进行有效的用户裂变增长?

足球竞猜软件 TENGXUNXINWENDEXINWEN(MIANFEI)PAIXINGBANGCONGDISIMINGSHANGSHENGDAODIERMING,XIANZAIHUILUODAODIWUMING(YINWEIJISUBANJISHANGQULE,FANERDIAOXIALAIYIMING);MIANFEIYINGYONGPAIMINGBANGCONGDI130MINGSHANGSHENGZHIDI21MING,GAODESHIHOUDADAODI18MING,XIANZAIHUILUOZHIDI81WEI。YUGUDEYONGHUXIAZAILIANGCONGRIJUN5WBIAOSHENGZHI24RIDE7.7WXIAZAILIANGYIJI25RIDE10.9WXIAZAILIANG,YONGHUXIAZAIHUILUOZHONG,DANSHIYUGUNENGGOUEWAIDAILAISHIWANYISHANGDEYONGHUSHULIANG。

DANGRANLE,JIDAJIAFENXIZHEIGEHUODONGDECHENGGUO,ZHISHIXIANGSHUO,SHUAPINGJIDECHUANBONENGGOUDAILAIDUODADESHOUYI,JUXIAOXI,ZHEICIHUODONGDECHENGBENSHI200KUAIQIAN,TUANDUIZAIMOUGEQUNLIFALEGEHONGBAORANGDAJIABANGMANGZHUANFA(SUIRANDAJIALINGLEYIHOUDOUMEIZHUAN,HAHA。)HEHUOQUDESHOUYIDUIBI,NEIKEYISHUOSHIBUYAOQIANDELE。NEIMEWOMENYOUGAIRUHETONGGUOYUNYINGSHEJICAISHIXIANLIEBIANCHUANBONI?ZHEIGEHUATIHENGUANGFAN,XIANGXINDAJIAYEDOUDUODUOSHAOSHAOYOUXIEZIJIDEXINDETIHUI,JINTIANWOMENJIUDANDULAISHUOYIXIABINGDUXISHUK。

病毒系数K,运营如何进行有效的用户裂变增长?

BINGDUXISHUMOXINGCHUZIYADANG·PANENBOGEDE《BINGDUXUNHUAN》,WOMENCHANGYONGKZHILAIBIAODABINGDUXISHU。KZHIYIBANDAIBIAODESHIMEIGEXIANYOUYONGHUNENGGOUDAILAIJIGEXINYONGHU。

足球竞猜软件 BINGDUXISHUKDEJISUANGONGSHISHIK=I*Conv

I:InvitationDAIBIAODESHIMEIGEYONGHUFASONGDEYAOQINGSHULIANG(FENXIANGLV)

Conv:Conversion rateZHIDESHIMEIGEYAOQINGDECHENGGONGGAILV(ZHUANHUALV)

JIASHEYICIHUODONG,NIJI10GERENFASONGLEYAOQING,ZHEIGEI=10,ERZHEI10GERENDANGZHONGYOU2GERENJIESHOULENIDEYAOQING,NEIMEConv=20%,K=10*20%=2REN,YEJIUSHISHUOMEIGECHUSHIYONGHUKEYIDAILAI2WEIXINREN。DANGRANLE,XIANZAIDERENYIBANYEBUJINJINHUIFASONGJIGEREN,YEKENENGHUIFASONGDAOPENGYOUQUANHEWEIXINQUNDENGDENG。SUOYIYIBANLAISHUO,JIASHENIDEHAOYOU+WEIXINQUN+PENGYOUQUANZONGGONGFUGAILE1000REN,ZUIHOUYOU5GERENDACHENGLEGOUMAI。NEIMEJIUSHII=1000,Conv=0.5%,K=5(DANGRANLE,FANGZAIDANGERENSHENSHANGDEHUASHIYIMULERANDESHIQING)。

SUOYIWOMENYAOKANXIAYIBU,BINGDUCHUANBOMOXING:

病毒系数K,运营如何进行有效的用户裂变增长?

足球竞猜软件 Custs(t):DAIBIAODESHIYIDUANSHIJIANHOUDEZONGYONGHUSHU

Custs(0):DAIBIAODESHIHUODONGKAISHISHIDEZONGYONGHUSHU(CHUSHIYONGHUSHU)

K:YEJIUSHISUOWEIDEBINGDUXISHU

足球竞猜软件 T:BINGDUCHUANBODEZONGGONGSHIJIAN

CT:MEIYILUNGANRANZHOUQIHUAFEIDESHIJIAN

JIASHEYICIKECHENGFENXIAOHUODONG,WOMENCAIYONGDESHIZHONGBAOFENXIAO(BAYIDUIKOLLAYIGEQUN,XUNUOGENGDIDEGOUMAIFEIYONG,GENGGAODEFENXIAOLIRUN)。DIYIPIDEKOLSHI200REN,NEIMEZHEIGECusts(0)JIUDENGYU200;KZHIDESHIYIGERENNENGGOUDAILAIDUOSHAODEYONGHU,YINWEIWOMENSHISHAIXUANGUODEKOL,YIBANLAISHUODAILAIDEYONGHUHUIBIJIAOQIANGYIXIE,JIASHEYIGEKEYIDAILAI10GEHAOLE,NEIMEKJIUSHI10;JIASHEZHEIGEHUODONGSHANGXIANHOU100FENZHONGJIUBEIWEIXINFENGSHALE,NEIMET=100,WOMENSHOUJIDESHUJUXIANSHIMEIYILUNDEGANRANZHOUQISHI20FENZHONG。WOMENJIUKEYIDECHUSHUJULE。ANZHAOZHEIGEXISHUJISUANDEHUA,KEYIDECHUCusts(t)DESHUZHIWEI222200REN,YEJIUSHI22WREN,DANGRANLE,ZHEIGESHILILUNGUZHI,KENDINGSHIHENNANDADAOYIXIALIXIANGZHUANGTAIDE,ZHEIGEWOMENDENGXIAZAISHUO。

CONGZHEILIANGGEGONGSHIWOMENDAZHIKEYIKANCHUZHEIGELIEBIANGONGSHIZHONGKZHIDEZUOYONG,DANGKZHIYUEDADESHIHOU,ZENGZHANGQUXIANDEHUDUJIUYUEDA,LIEBIANDEXIAOGUOJIUYUEHAO。

病毒系数K,运营如何进行有效的用户裂变增长?

当K值小于1的时候,裂变的增长速度会越来越慢,逐渐的接近一条直线,这是一次失败的传播,只有K大于1的时候,用户的增长足球竞猜软件才能达到指数级的增长。

病毒系数K,运营如何进行有效的用户裂变增长?

DANGKZHI=10DESHIHOU,DI60FENZHONGDECusts(t)=2WREN,DAOLEDI67FENZHONGJIUBIANCHENGLE5WREN。DAODI120FENZHONGDESHIHOU,YONGHUYIJINGDADAOLE2200WREN。SUOYIZHILEIHUODONGBUCHUYIWAI,YONGBULEYIGELIANGGEXIAOSHI,JIUHUIBEIWEIXINJIFENGDIAO,YINWEIJIASHEZAIWANMEIDEQINGKUANGXIA,ZHEIZHONGQINGKUANGXIAQUHUIFASHENGSHENME?WEIXINRIHUO10YI,WOMENKEYINITUIGONGSHI,ZAIDI153FENZHONGDESHIHOU,YONGHUDADAO9YI9QIANWAN,ZAIDI154FENZHONGDESHIHOU,YONGHUDADAO11YIYIQIANWAN,YEJIUSHISHUOJINJINLIANGGEBANXIAOSHI,WEIXINJIUHUIQUANBULUNXIANDIAO。RUGUOZHEIGESHIBINGDUDEHUA,QUANQIU75YIREN,DAGAIHUIZAIDI171FENZHONGQIANQUANBUBEIGANRANDIAO。

DANGRANLE,ZHEIGESHUJUSHICUNZAIYULIXIANGDANGZHONGDESHUJU,SHIJISHANGJIBIANWEIXINBUFENGSHA,ZHEIGEHUODONGYEBUKENENGCHUANRANDAOMEIYIGEREN。SUIZHESHIJIANDELIUSHI,KZHIHECTZHIDOUSHIZAISHUAIJIANDE。BINGFEIMEIGERENDOUSHIKOL,SUOYIBUKENENGMEIGERENDEXISHUDOUNENGGOUDADAO10,SHIJISHANGNENGGOUDADAO3JIUHENBUCUOLE。TONGSHISUIZHESHIJIANDELIUSHI,MEIYILUNGANRANDESHIJIANZHOUQIYEHUIZENGJIA,REDUGUOLE,GANXINGQUDEDOUGANXINGQULE,BUGANXINGQUDEHAISHIBUGANXINGQU。

足球竞猜软件 JIUXIANGZHEICITENGXUNXINWENJISUBANDEHUODONG,JIBIANYINWEIZISHENDEKEZHIYIJIWEIXINDEFANGSHUI,HUODONGCHIXULEHENZHANGYIDUANSHIJIAN,TONGSHIYINWEICANYUCHENGBENJIAODI,SUOYIKUOSANDEBIJIAODUO,DANSHIYEJIUCHENGSIDAOLESANYI,JIUWUFAZAIJINYIBULE。YIGESHIYINWEISHENGXIARENQUNBUGANXINGQU,YOUHUOZHESHIGAOLINGRENQUNDEXINGDONGLIJIAODIDENGDENGYUANYIN。

病毒系数K,运营如何进行有效的用户裂变增长?

GENJUSHIJICAOZUODEFANKUILAISHUO,BINGDUXISHUBINGFEISHIHENWENDINGDE,DIYIGEZHOUQIDEBINGDUXISHUYAOBIDIERSANGEYAODADEDUO。YUANYINBUJINJINZAIYUCHUSHIYONGHUSHIWOMENTIAOXUANDEJINGZHUNYONGHU,KOLRENQUN,GENGZHONGYAODESHIQIANGGUANXIYURUOLIANJIEDELILUN。YONGHUDEPENGYOUQUANDABUFENPENGYOUYUYONGHUDOUSHIQIANGGUANXI,ERPENGYOUQUANRENQUNDEZHONGDIEXINGHENGAO,SUOYIYIGEYONGHUZAIPENGYOUQUANDANGZHONGYIERZAI,ZAIERSANDEKANDAOHAIBAODESHIHOU,BEIFANFUDEGANRAN,CHANSHENGXINGDONGDEGAILVYAOBIQITARENGAODEDUO。BUGUORUGUOJINJINSHIJUXIANYUQIANGGUANXIDEQUANZIDANGZHONGCHUANBODEHUA,BINGDUXISHUHUIBIJIAOGAO,DANSHIKUOSANFANWEIHUIHENXIAO,SUOYIYEXUYAOJIEZHUNEIXIERUOLIANJIEDERENQUN,JIANGXIAOXIKUOSANDAOBUTONGDEQUANZIDANGZHONGQU。

足球竞猜软件 CIWAI,WEIXINDUIYUGAOLIEBIANDEHUODONGYEHUIXUNSUDEJIYUFENGSHA,ERNEIXIELIEBIANJIAODIDEHUODONGZEDEYIBAOCUNZHIZHIZIJIXIAOWANG。XIANGXINZHEIGEGUANFANGSHIYOUXIANGGUANDEJIANKONGDE,SUOYIWOMENZAISHEJIHUODONGDESHIHOU,YIDINGYAOKONGZHILIEBIANDECHUANBOREDU,KAOLVKZHIYIJICTZHIHAIYOUZONGHUODONGSHIZHANGRUHEBAKONG(DANGRANLE,KENENGGENGDUODEPENGYOUYAOKAOLVDESHILIEBIANLIANGLEZENMEBAN)。FOUZEZAILIEBIANHUODONGWANHOUBEIQINGFENHUOZHEFENGHAODEHUA,NEIJIUSHIZHULANDASHUIYICHANGKONGLE。

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