足球竞猜软件

科技成为第一生产力,百年以来商业进入超级时代。
以“商品”为核心,“进-销-存”管理为维度的传统零售系统,越来越不适应当前市场发展,未能满足顾客消费体验和商家效率提升。
新的商业时代,零售商需要全新的零售系统。
又一城“MON”全渠道超级零售系统,以“顾客”为核心,基于“人-货-场”三大商业要素为技术开发维度,全面满足零售企业的多类型渠道、多元化业态、多样化场景、社会化营销,以及复合式供应链的经营需求。
解决方案
瞬息万变的新零售时代,零售商面临复杂的全渠道场景及多元的消费需求。
又一城以一套经营“人”的全渠道超级零售系统为基础,从企业的发展需求出发,
围绕“超级用户”思维,立足于全渠道,为不同行业、业态的零售商提供立体式全渠道零售解决方案,
帮助企业实现数字化销售,构建零售全场景,沉淀超级用户,打通全渠道数据,最终实现新零售变革。
新零售计划
不同商业时代有不同商业形态,百年商业发展遵循超级商业规律。
以超市、百货为代表的超级卖场集合多种品类,以电商、团购为代表的超级平台聚集众多流量,以社交、资讯平台为代表的超级生态多维度赋能商业。
新的商业时代,零售商需要深挖超级用户,建立自有流量池。
又一城“超级用户”新零售计划,基于“超级用户”思维,推出社区商业、品牌企业、商业联盟和消费代理等四大商业模式,深入“数字化销售”建设,满足多行业、多业态的存量市场保有与增量市场扩充的发展需求。
当前位置:零售资讯>名创优品+好士多+星巴克+云集,解密束氏茶界的茶业新零售之路

足球竞猜软件MINGCHUANGYOUPIN+HAOSHIDUO+XINGBAKE+YUNJI,JIEMISHUSHICHAJIEDECHAYEXINLINGSHOUZHILU

发布时间:2019-08-30来源:又一城 又一城案例

  “QINQISHUHUASHIJIUCHA”,ZUOWEIYINCHADAGUO,ZAIGUORENYANZHONG,CHADAIBIAOZHEYAZHI、YEQING。


足球竞猜软件   CHUANCHENGSHANGQIANNIAN,DUICHONGPAOJISHUYEYOUYAOQIU,CHUANTONGCHAYINDUOSHI“LAOQIHENGQIU”DENIANZHANGRENDESHENGHUOXIAOQIAN,QUEBUSHIHEKUAISUSHIDAIDENIANQINGREN。RUHEZHUAZHUZHEIXIEZHULIUXIAOFEIQUNTI,RANGCHAXINGYESHANGJIAPOWEITOUTENG。


  BUGUO,YOUYIJIAXINSHICHAYEPINPAIXIANRANZHAODAOLEFANGFA:


  MENDIANDIANFU:CHAYIN、KONGJIANSHENGJI,DAZAOSHANGWURENSHIDEDISANKONGJIAN,DANDIANYUEXIAOCHAO40WAN;

足球竞猜软件   CHANPINDIANFU:YANFANAICHADENGXINSHICHAYINCHANPIN,CHANGDAOJIANKANG、HUANBAODECHAYINSHENGHUO;

  HUIYUANDIANFU:HUIYUANZHI+SHEJIAODIANSHANG,PINTUAN、KANJIAXINSHIYINGXIAOJIAQIANGZHANXING;

足球竞猜软件   YINGXIAODIANFU:4CHANGZHIBOXIFEN3WAN,JIAOYIEJIN6WAN,YIKAIQIDUANSHIPINYINGXIAOZHILU;

  ……


又一城新零售案例-束氏茶界


  YONGLEDIANQIDECHUANGSHIRENZHIYI、SHUSHICHAJIECHUANGSHIRENSHUWEI


  这是由永乐电器的创始人之一、有着“零售女王”之称的束为,创办的“束氏茶界”创下的记录,并且还在不断在突破。束氏茶界将传统茶行业与新零售结合,开创垂直细分“茶产业+互联网”的OAO新零售模式足球竞猜软件,紧抓新时代年轻消费群体的消费思维重新定义茶行业,是茶行业当之无愧的新零售标杆。


又一城新零售案例-束氏茶界


又一城新零售案例-束氏茶界


  商务人士的第三空间:产品、空间双升级


  CHAYUKONGJIAN,SHISHUSHICHAJIEDEYINLIUCHANPIN。ZOUJINSHUSHICHAJIEMENDIAN,CONGCHABAKAISHI,JIUYIJINGKAISHIYINLIUDONGZUOLE。


足球竞猜软件   ZAICHABADIANDANQU,ZHUANYEDEDIANYUANTONGGUOCHONGPAOYINLIU,JIAOLIUCUJINXIADAN。DIANNEISHEYOULIAOZHUO、BAOXIANG,GONGKERENSHENRUJIAOLIU,PINWEICHAXIANG。HAIYOUYINGSHIFENGGEDECHAKONGJIANBAOFANG,ZHANSHIXIFANGCHAWENHUA。


又一城新零售案例-束氏茶界


  CHABA


又一城新零售案例-束氏茶界


  LIAOZHUO


又一城新零售案例-束氏茶界


  BAOXIANG


  DIANNEILINXUANBAIFANGDEDOUSHIYOUZHICHAYECHANPIN,HENDUODOUSHISHUWEIQINZITANFANGCHASHANHOUCAIYINJINDIANNEIDE。YOUZHONGXUANYOU,WEIHUIYUANTIGONGJIANKANG、HUANBAODECHAYECHANPIN。CHONGPAOFANGBIAN,XIEDAIBIANJIE。TONGSHIHAIYOUZHONGDUOJINGZHIDEZHOUBIANCHANPIN,LIRUCHAZHAN/CHAHUDENG。


又一城新零售案例-束氏茶界


又一城新零售案例-束氏茶界


  SHUSHICHAJIECHAYECHANPINYUCHAZHOUBIANCHANPIN


又一城新零售案例-束氏茶界


足球竞猜软件   MENDIANTIGONGXIAOSHI


  ZHONGGUOCHUANTONGCHAWENHUALIMIAN,CHONGPAOSHIGEJISHUHUO。NIANQINGRENMANGZHEDAPIN,MEISHIJIANDIANCHA、DOUCHA。WEILERANGGENGDUONIANQINGRENAISHANGMENDIAN,SHUSHICHAJIEDECHANPINLINIANYIZHISHI“SANQINGSANZHONGSANFANGBIAN”,JIQINGWENHUA、QINGBAOZHUANG、QINGCHONGPAO;ZHONGSHIJUE、ZHONGJIANKANG、ZHONGTIYAN;FANGBIANGOUMAI、FANGBIANXIEDAI、FANGBIANCHUCUN。JINQI,SHUSHICHAJIEKAISHIJINRU“NAICHA”LINGYU,YANFACHU“WUZUINAICHA”DENGNAICHACHANPIN,LUXUZAIMENDIANSHANGXIAN。


又一城新零售案例-束氏茶界



  “XIANZAIDEBAILINGZHONGCHANJIEJI,SHENGHUOJIEZOUKUAI,YUELAIYUEZHUZHONGJIANKANG。DANNAICHAYEYULONGHUNZA,HENDUONAICHALIMEIYOUCHA,SHENZHIDOUSHINAIJING、CHAJING。WOMENXIANGYAOJIHUIYUANTIGONGYIGEHEJIANKANGCHADECHANGSUO。”SHUSHICHAJIEYIWEIDIANZHANGBIAOSHI,GUKEBUJINKEYIZAISHUSHICHAJIEDEDIANNEITIYANYUANYECHASUODAILAIDESHENGHUOFANGSHI,YEFANGBIANTAMENWAIDAISUISHIPINYIN,SUISHISUIDIKEYIXIANGSHOUYIBEIHAOCHA,BUSHOUKONGJIAN、CHANGSUODEXIANDING。


又一城新零售案例-束氏茶界


  WAIDAI


  XIANGXINGBAKENEIBAN,GUOWAIYINCHADEFANGSHIBIANJIE、QINMIN、KUAISU,DANGDAINIANQINGRENBUDUANJIESHOUXIFANGYINCHAWENHUADEYINGXIANG。SHUSHICHAJIEZHUAZHUZHEIZHONGXIAOFEIXINLI,YUSHIJUJINSHENGJIDIANNEIFUWUYUCHANGJING,JIANGXINSHIDAIDECHAYUKONGJIANHUIJU,DAZAOSHANGWURENSHIDEDISANKONGJIAN。ZHENGRUSHUWEISUOSHUO,“SHUSHICHAJIETIGONGDEBUJINJINYOUCHAHEKONGJIAN,HAIYOUGENGDUODEZENGZHIFUWU、GENGGAOJIAZHIDESHANGPIN。TAGENGSHIYIZHONGJIANKANGSHENGHUOFANGSHIDETIGONGZHE,MANZUFUWUGENGDUOHUIYUAN。”


  会员制+社交电商:新式营销“粘”住主流消费者


  在门店运营与会员管理上,束氏茶界的方法是会员制。借助又一城新零售系统,束氏茶界搭建了“指尖商城、APP、裂变营销小程序”等线上渠道,实现将一家店变成6家店(包括实体店、APP店、店内触屏店、小程序店、京东店、天猫店),打造OAO智慧茶店。并通过系统将来自前端各个渠道的会员沉淀到束氏茶界的私域流量足球竞猜软件池中,通过会员标签、会员等级、会员分组等进行管理,这部分高价值的用户数据,是后期门店经营的重要参考。


又一城新零售案例-束氏茶界


  APPGOUWU、CHUPINGGOUDENGCHANGJING


  YONGNIANQINGRENDEFANGSHILAIJINGYINGNIANQINGREN。WEILEGENGHAODETIGAOHUIYUANDEXIAOFEIPINCIYUZHANXING,SHUSHICHAJIEBUDUANXUEXIXINXINGYINGXIAOSHOUDUAN。CHULEPINTUAN、KANJIAZHIWAI,SHUSHICHAJIEZAIZHUANSHUAPPSHANGKAITONGZHIBOGONGNENG,NIANCHUZAIXIANSHANGKAIQI4CHANGCHUNCHACAIZHAIYUSHOUZHIBO,ZUIZHONGSHIXIANCHENGGONGXIFEN3WAN,JIAOYIEJIN6WAN。


又一城新零售案例-束氏茶界


又一城新零售案例-束氏茶界


足球竞猜软件   SHUSHICHAJIEZHIBOLIANLUWANZHENG


  QIANQITONGGUODAOGOUHECHUANGKEZAIPENGYOUQUANDENGSHEJIAOQUDAOXUANCHUANYURE;ZHIBOZHONGHUIYUANZHIJIEGUANKANYUANCHANDIDECHAYECAIZHAIHEZHIZUOQINGKUANG,BIANKANBIANMAI,TONGSHITONGGUOHUIYUANSHEJIAOFENXIANGLIEBIAN,XIYINGENGDUODEYONGHUXIADAN,SHIXIANZUIDAHUADEYINLIUHELAXIN。ZHIBOJIESHUHOU,ZAISHEJIAOQUDAOTUISONGZHIBOHUIFANGCUJINERCIYINGXIAOYUXIAOSHOU,DAOGOUHECHUANGKETONGGUOXIAOSHOUYONGJINJILI,JIFATAMENDECHUANBOREQING。


足球竞猜软件   CHULEZHIBO,SHUSHICHAJIEJINQIHAIKAISHIZAIDOUYIN、WEIXINPENGYOUQUANDEQUDAOJINXINGDUANSHIPINYINGXIAO。SHUSHIZHUANMENZUJIANLEZIJIDESHIPINTUANDUI,ZAIZHONGQIUJIAJIELINJINDEZHEIDUANSHIJIAN,KAIZHANDUANSHIPINYINGXIAO。BINGQIEDAOGOUSHEZHIMEIRIYINGXIAOKAOHE,QUEBAOPINPAIXUANCHUANDAOWEI。DUANSHIPINNEIRONGYOUMO、FENGQUYOUHECHANPINGUANLIAN,ZAINIANQINGXIAOFEIQUNTIZHONGJIESHOUDUFEICHANGGAO。


又一城新零售案例-束氏茶界


  DUANSHIPINYINGXIAO


  SHUWEIZAICHUANGLISHUSHICHAJIEYISHIJIUDINGHAOLEJIDIAO,TAYAOYONGNIANQINGRENDESIWEI,ZHONGXINDINGYICHAXINGYE。SHUSHICHAJIEDEXINLINGSHOUYUNYINGYIZHIDOUBUJUNIYUCHUANTONGFANGSHI,ERSHIBUDUANTIEHENIANQINGXIAOFEIQUNTI,WEIZIJIDAILAIGENGDADESHICHANG。


  千城万店:合伙人单月销售高达200万


足球竞猜软件   2019NIANSHUSHICHAJIEKAISHITUIXING“QIANCHENGWANDIAN”JIHUA。SHUSHICHAJIEZHAOMUDALIANGHEHUOREN,ZAIXIANXIAQUDAO,SHUSHICHAJIEDEJIAMENGXINGSHIYOUJIANGZHIYING、JIAMENG、LIANYING、LIANMENG、LIANHEDENGDUOZHONGXINGSHI。XIANSHANGQUDAOYITAPINGTAI+ZIPINGTAIDEXINGSHIJINXINGCHANPINDEZHANSHIYUJIAOYI。ZONGBUTONGGUOXITONG、YINGXIAOZHICHIBANGZHUHEHUORENDIANLAXINYUNYING。


足球竞猜软件   HAERBINDIANYU2018NIAN10YUEQIANYUESHUSHICHAJIE,ZAIMENDIANZHUANGXIUQIJIAN1GEYUENEI,JIUXIANKAITONGAPPDIANPU【SHUSHISHANGCHENG】HAERBINDIAN。QIXIADEYIZHIXIAOSHOUTUANDUI,XINALE1000MINGYISHANGDEHUIYUAN,TONGGUODAOGOUDUANAPPZHIJIANCHADIAN24XIAOSHISUISHISUIDIWEIHUIYUANTIGONGSHANGPINZIXUNJIEDAHEFUWU,CHENGGONGWANCHENG200+DEXINRENLIDINGDAN,SHIXIANKAIYEQIANYIJINGYINGLI。


足球竞猜软件   CIWAI,SHUSHICHAJIEHEZUOZHONGDUOYOUZHICHAYEPINPAI,RUZHONGRUIBANGJIAO“GEDEBAO”HAOFANGHUAXUANZENGRUIDIANGUOWANGDEMINGCHA——MINGHUANGCHA,GONGTONGLUODIXINLINGSHOUZHIHUICHADIAN。


又一城新零售案例-束氏茶界


  XIANRUJIN,SHUSHICHAJIEYIZAIQUANGUODAZHONGCHENGSHIKAILE200DUOJIAMENDIAN,TONGGUOXIANSHANGXIANXIAWANQUANHUTONGDEXINLINGSHOUPINGTAI,JIANG”TIAN-DI-REN“SANWANGRONGHE:


  TIANWANG,JIHULIANWANGDEGEZHONGPINGTAI,BAOKUOSHUSHICHAJIEZIYOUDEZHIJIANSHANGCHENG、APPDENG,JICHANPINDEPINGTAIMOSHI,ZHUYAOGONGNENGSHICHANPINDECHONGFENZHANSHIJIJIAOYISHIXIAN。


  DIWANG,JIYICHAKONGJIANWEIZHUYAOYUNYINGDIANDEKONGJIANQUYU,SHIHUIYUANMENSHANGWUHUITAN,YUEHUIJIAOYOUDEDIFANG、TIYANDEDIFANG。


  RENWANG,JIYIWEIXIN、SHEQUN、WEIBODENGWEIZAITIDEPINGTAI,SHIXIAOFEIZHEHUDONGJIGANQINGLIANLUO、XINXICHUANDIDEQUDAO。


又一城新零售案例-束氏茶界


  TONGGUO“MINGCHUANGYOUPIN+HAOSHIDUO+XINGBAKE+YUNJI”DESHANGYEMOSHI,DAZAOSHANGWURENSHIDEDISANKONGJIAN。“SHUSHIDEYUNYINGLINIANSHIZHUANJIASHIZIXUN;GUANJIASHIFUWU;HUIYUANZHIYINGXIAO;TIYANSHIXIAOFEI。”SHUWEISHUO,“SUIZHEXINSHENGDAIDEBUDUANCHENGZHANG,ZHENGGECHAXINGYEFAZHANZHIJIN,YIJINGJINRULECHONGFENJINGZHENGDEJIEDUAN,CHENGXIANBAIREHUAQUSHI。ZAIZHEIYANGDEDAQUSHIXIA,CHAXINGYEYAOYUSHIJUJIN,ZUONIANQINGRENDESHENGYI,BUYAOZONGXIANGZHEQUZUOLAOQIHENGQIUDESHIQING。”


  SHUSHICHAJIEYIJINGCHENGGONGDIDAZAOCHUDUTEDEOAOZHIHUIYUNCHADIANMOSHI,JIANGXIANXIATIYANXIANSHANGGOUMAI,YUCHANGJING、SHEJIAOXIANGJIEHE,ZHENZHENGCHENGWEIBUJINJUYOUSHANGYEJIAZHIHAIJUBEIZIBENJIAZHIDEYOUZHIXINLINGSHOUPINGTAI。

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